Detailed step by step introduction to stock market analysis, and how one can benefit from trends, research, and statistical analysis of high leverage securities.

WHY INVEST
A detailed look at the potential the on-line investor has and the power of the computer as a market analysis tool.

ROLLING STOCKS
A definition and a set of rules to live by to take advantage of the rolling stocks strategy.

VARIATION
Statistical thinking in investing and how to use it. Efficient market and random Walk theories are discussed among other methods of taking advantage of market variation.

FUNDAMENTAL ANALYSIS
A tutorial on the fundamentals of a company, showing us which stocks to invest in from the viewpoint of value.

TECHNICAL ANALYSIS
A tutorial on the technicals of a company illustrating pr ice and volume patterns to know when to buy a stock.

INTERNET BROKER SUMMARY AND COMPARISON
Providing a sample summary of what is available on the market today. Choose wisely.

INTRO TO RISK AND NEWS
Horror stories brought to the SEC's attention.

RISK
As we each choose a path to our investment goals, we must consider investment risk.

MORE RISK IN THE MARKET PLACE
The Investment or Risk Pyramid.

SELF-EXAM ON RISK TOLERANCE.
Exercises like this will help us examine our comfort zones in making investment decisions.

KEEPING THE INFORMATION SIMPLE
It doesn't require a rocket scientist to make money in direct ownership of stocks.

NEWS
News over-rides everything else, fundamental, technical, or any other analysis. A news item can cause a stock to go either up or down with no apparent logic.

A CHRISTMAS MESSAGE
From the Pro-Fundity family to yours.

THE THEORY OF PROFOUND KNOWLEDGE
In Dr. W. Edwards Deming's Theory of Profound Knowledge, he makes the point that true learning never takes place unless we place our credibility on the line. Or, unless we become a real part of the learning experience.

THE TAX MAN COMETH - 1
As we invest, we experience gains and losses. To track our progress, we use a spreadsheet planner like the one below that will do the math for us. Let's examine the worksheet first, then look at an example

THE TAX MAN COMETH - 2
Where do we stand after the tax man comes and goes?

THE TAX MAN COMETH - 3
There are different tax provisions that apply to an "investor" as opposed to a "trader." We will address that difference in this guidepost.

MARKET RISK
Are the statistics as bad as reported, that is, regarding winners and losers among investors and traders in the market?

MARKET RISK - 2
In recent years the overall volatility of the market has increased significantly, where very large jumps both up and down occur routinely. The idea of beta representing market risk does not carry the weight it once did.

MARKET RISK - 3, BEAR MARKET BLUES
Let's consider in this guidepost what a bear market really is, how it has shown its ugly head in recent years, and how we might take advantage of the lessons learned with rolling stocks.

EXIT SYSTEMS - 3, Stop-Loss: Protecting Our Capitol
We must include a strategy that lets us hang on to most of our initial investment. Or, how will we get out of a bad trade if it really goes against us?

EXIT SYSTEMS - 4, Stop-Loss: Protecting Our Profit
In its most basic form, as the price of our stock increases, we can simply move the stop loss higher. A downturn in the price will trigger the stop and a sell order will be executed. The important question this week is just how close to the price should we set our stop?

SUBSCRIBER'S VIEW of the Pro-fundity Page
After looking at the maze of numbers below charts for the 10 weekly picks, titled “Stock Analysis,” a novice might gasp “So What?” We are here to answer that gasp! Being tight with the production of the Pro-fundity Page since it inception 3 years ago, it may be tough to be objective and take a subscriber’s view. However, since we designed the page the way we want this kind of help, all I need to do is share that vision with an example page.

SUBSCRIBER'S VIEW of the Pro-fundity Page, continued
A continuation.

It is our intent to help our subscribers understand market strategies well enough to make informed decisions and understand the risks.

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